![]() Some Stats About the Most Popular Social Media Sitesĭepending on how we measure it, the same social media sites are the most popular. This could be because internet use in South America and Africa is growing, and social media and internet use are restricted for most people in China. South America and Africa are well above the average, whereas Europe, North America, and Asia are below. Here's a breakdown of daily social media use around the world: However, this average is global, and some people use it much more than others. On average, people spend 142, or 2 hours and 22 minutes per day using social media. Snapchat and other apps are carving out strong niches, however. Some claim this trend keeps repeating because Facebook has too much control over the market, which was a significant issue in 2021. Sites such as Snapchat grew quickly to about this point until their popularity eventually waned. Only time will tell if this growth continues throughout 2023 and if TikTok will make its way even closer to the top. After showing promising signs of growth over the previous few years, TikTok has exploded to become the sixth most popular social media site in the entire world.Social media use continues to grow in China – WeChat and QQ are both exclusively used in China yet are both in the world's top ten most popular sites.These three have held top positions since the first data was collected. Facebook, YouTube, and Instagram are unsurprisingly some of the most popular social networking sites in the world. ![]() Some of the numbers won't surprise you, but others will. Now that we have it clear that social media is a huge part of people's lives, let's get into which sites are the most popular. The Most Popular Social Media Sites By Number of Users There will always be a percentage of people who won't use social media, but as we move into 2023 and beyond, it will be interesting to see if this number goes up or down. Interestingly, around 20 percent of all internet users do not use any form of social media.Īs long as this group exists, there will be room for social media growth, but if we look at what's been happening over the years, we can see that things are leveling off. In 2021, there were 3.96 billion social media users. The reality that 34 percent of the world's population is still not connected speaks to some of the harsh inequalities that still exist regarding the internet and all it has to offer. These numbers might seem impressive, but think about how much more we have relied on the internet in the last couple of years. This is up from 4.5 billion and 59 percent in 2020. Social Media Users Around the World in 2023Īccording to Internet World Stats, about 5.25 billion people are connected to the internet worldwide, which is just a touch above 66 percent of the entire global population. Below we've compiled all the relevant stats you need to know about the most popular social media sites in 2023. Doing this reveals what people want most from these platforms, mainly to share their lives and connect. ![]() It's essential to continuously evaluate how social media is affecting us, and one of the ways to do this is to look at which sites are the most popular. We've seen social media used as a tool to spread misinformation, divide people, and sow negativity. However, the role social media plays in our lives is continuously changing, and it's not always positive. Social media has helped combat this and alleviated some of the pressures and feelings of isolation. While we’re getting used to living with a pandemic, it hasn’t gone away completely and still puts a strain on normal interactions sometimes. ![]() However, 2023 is seeing it take on a whole new significance. As we move forward in the digital age, social media continues to gain importance in our daily lives. ![]()
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